The ABCs for avoiding ad fraud loss

The ABCs for avoiding ad fraud loss

iMedia

Ad fraud topped many year-end and new year predictions pieces. And rightfully so, as looming forecasts estimate it will cost marketers worldwide $6.3 billion in 2015. The daunting loss coupled with the fact that adoption of programmatic is still in its early days (there are still a significant amount of marketers wrapping their heads around it) is generating more distrust in the ad tech industry regarding the embrace of emerging ad tech solutions and the value of solutions like programmatic and RTB.

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