Google makes TrueView ads available for programmatic buying in DoubleClick

Google makes TrueView ads available for programmatic buying in DoubleClick

Marketing Land

Google has announced plans to make its TrueView ad format available for programmatic video buying in the DoubleClick Bid Manager.

Major brands like Nestle, Netflix and others have already been testing the technology inside DoubleClick and — according to Google’s announcement — are seeing success. Google says TrueView will be available to DoubleClick clients “in the coming months.”

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