StackAdapt taps TripleLift for native programmatic direct

StackAdapt taps TripleLift for native programmatic direct

Mobile Marketing Watch

This just in: StackAdapt has tapped TripleLift to improve native programmatic direct.

“Even though we see the programmatic native advertising ecosystem evolving similar to other ad formats, we also see many advertisers and publishers looking for more transparency and control over where and which content is delivered to users,” said StackAdapt CEO Ildar Shar. “Programmatic direct is a massive trend in video and we are seeing native advertising starting to shape up in that direction, too.”

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