How publishers and advertisers can take direct relationships programmatic

Digiday

The evolution of relationships is about asking questions. How can we work together smarter, better, and more efficiently? How can we help each other meet our respective goals and address concerns? Despite a lot of conversation among the industry, the reality is that the growth of relationships between publishers and advertisers are stunted by a shared hesitancy to take direct relationships programmatic. But today, many of the longstanding concerns each have had, are becoming less and less legitimate.

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