Scaling programmatic advertising a priority for publishers in 2015, says ExchangeWire study

Scaling programmatic advertising a priority for publishers in 2015, says ExchangeWire study

The Drum

Media owners have pinpointed scaling programmatic advertising as one of the most important parts of their ad tech plans, according to a new study from ExchangeWire Research.

The study, which surveyed 139 senior marketers in March, revealed that nearly half (43 per cent) of publisher respondents cited their biggest ad tech priorities for the year to be scaling their programmatic strategies.

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