The trade desk, TubeMogul plug into WideOrbit’s programmatic TV marketplace

The trade desk, TubeMogul plug into WideOrbit’s programmatic TV marketplace

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On the heels of the launch of WideOrbit’s programmatic TV marketplace, some of the demand-side platform (DSP) partners are now being named.

WO Programmatic TV, announced earlier this week, is a marketplace where buyers and sellers can trade local broadcast TV inventory via programmatic. Demand-side partners — not initially named — include The Trade Desk and TubeMogul

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