On viewability: or i’m sick of seeing Kate Upton in a milk bath

On viewability: or i’m sick of seeing Kate Upton in a milk bath

AdAge

But now that so many more people are living in the digital and mobile realms, they’re realizing that successful advertising in this space requires—get this—strategy and content and planning and all sorts of things that cost a lot of money. And if you’re going to spend that money, you want the end product to be seen, maybe even engaged with.

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