ad:tech taps dedicated programmatic resource to build agenda, share key insights and moderate industry discussions
DALLAS, TX–(Marketwired – May 19, 2015) – ProgrammaticAdvertising.Org (PA.O), a leading digital publication and community dedicated to delivering unbiased, practical programmatic insight to marketers, today announced its key role in developing the agenda at the upcomingad:tech conference May 20-21 at Moscone Center West in San Francisco.
As an ad:tech SF content sponsor, PA.O is responsible for providing topics for the ‘Tech in Ad:Tech’ track and will be contributing valuable industry expertise as well as moderating three panels that will address marketers’ most challenging issues and pressing questions about the programmatic space. The panels will uncover new opportunities, define new strategies and offer greater clarity into an area that has heldconfusion for marketers, despite a market opportunity that has been projected to reach $20.41B USD by 2016.
On Wednesday, May 20th from 11:30 a.m. to 12:20 p.m. PST, executives from the PA.O team will be moderating “Understanding Programmatic Advertising in 50 minutes,” which will highlight the massive effect that programmatic is currently having on the advertising landscape. The same day from 3:30 p.m. to 4:20 p.m. PST, PA.O will moderate a discussion on the decisions that now face both larger and smaller brand advertisers entering the programmatic ecosystem at “Going Programmatic In-house or Agency.” The final panel with PA.O will be Thursday, May 21st from 1:45 p.m. to 2:35 p.m. named “Marketing Automation,” which will discuss the host of new tools available to marketers and how to move the consumer along the buying path.
“We are very excited about our role at ad:tech SF,” commented ProgrammaticAdvertising.Org Publisher, Nicholas Henderson. “At PA.O, we believe strongly that marketers need an advocate in the programmatic space — a one-stop resource for best practices, expert insights, industry research, current news and how-to articles. Our involvement at ad:tech provides us with the perfect opportunity to deliver on our mission of helping marketers build successful programmatic strategies.”
For more information about the ad:tech conference in San Francisco, including registration and programming, visit: http://www.ad-tech.com/sf/
ProgrammaticAdvertising.Org (PA.O) is a community of marketers dedicated to arming programmatic stakeholders with relevant information and technical knowledge. By delivering actionable news, opinions, interviews, and insights, PA.O’s comprehensive content informs and educates marketers on the programmatic ecosystem. With every article, PA.O helps drive smarter and more efficient advertising decisions.