4 ways publishers should boost their programmatic CPM

4 ways publishers should boost their programmatic CPM

Digiday

The premise that the rise of automated buying and selling through programmatic technology would have a negative impact on a publisher’s ability to increase – or even maintain – their CPM rates is continuing to erode. Many were surprised to learn that the 2013-2014 CPM trend for social, mobile and display across programmatic ad platforms was one of growth – not decline.

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