Videology sees programmatic mobile video campaigns jump 81% in Q1

Videology sees programmatic mobile video campaigns jump 81% in Q1

MediaPost

One of the underlying factors of the Verizon-AOL deal may have been the synergy that could exist between the two companies’ data and technology. That synergy is conducive to programmatic mobile video ad support at massive scale. Verizon sits on a treasure trove of mobile data, and AOL’s ad tech ace is its programmatic video offering.

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