The new programmatic: Customizing the pipes

The new programmatic: Customizing the pipes

iMedia Connection

Programmatic technology has become the pipes that connect the digital advertising industry, enabling inventory to flow faster than ever before. Like most advances in the industry, however, the initial appearance of automated media buying was met with suspicion and foot dragging, which eventually gave way to adoption and evangelism. And, in a final sign that the programmatic evolution has unquestionably taken hold, the tactic is being customized to specific nuanced needs.

Read more…

Leave a Reply

Your email address will not be published. Required fields are marked *