The Optimistic Future Of Programmatic Email List Growth

The Optimistic Future Of Programmatic Email List Growth

Business 2 Community

Back in the day, email was strictly a communications tool for academic and business purposes. But it quickly became a solution for personal communication among friends and family, and continues to grow in its use and usefulness.

Early in the lifecycle of email, smart marketers realized that email marketing presented a number of benefits over traditional snail-mail direct marketing.

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