Prepare for the “flight to quality” in programmatic

Prepare for the “flight to quality” in programmatic

ClickZ

Most advertising budgets have a growing portion allotted to programmatic spend. At this stage of the game, advertisers not buying programmatically are in the minority. Just like the beginning days of online advertising, there comes a point where the industry needs to take a step back and address the challenges that come with exponential growth.

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