Programmatic buying coming to the political arena in 2016

Programmatic buying coming to the political arena in 2016

AdAge

Political ad buyers often follow the digital example of their commercial counterparts, and in some cases have even gotten ahead of consumer marketers’ tactics. Now political campaigns and advocacy groups seem poised to buy ads through programmatic systems to a much greater degree than in recent election cycles, in this case enabled by the technology’s broader acceptance in the general market.

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