Marketers value intent data, but struggle with application

Marketers value intent data, but struggle with application

eMarketer

Intent data can help marketers understand and target consumers appropriately during the path to purchase. In a February 2015 Forrester Consulting study commissioned by Magnetic, nearly eight in 10 senior-level marketers in the US and Western Europe agreed that using intent data for targeting created value, and 67% said that using intent data for prospecting and retention would give them an advantage over the competition.

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