Pandora adds mobile to programmatic

Pandora adds mobile to programmatic

ClickZ

Pandora has introduced a mobile programmatic solution to supplement its existing desktop offering.

Now advertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across desktop, smartphones and tablets. The mobile programmatic program represents a big opportunity for advertisers, as around 80 percent of Pandora’s listening takes place on mobile and other connected devices.

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