Wednesday 23rd August 2017
23-Aug-2017
AOL Takes Over Majority of Microsoft’s Ad Business, Swaps Google Search For Bing

AOL Takes Over Majority of Microsoft’s Ad Business, Swaps Google Search For Bing

The Wall Street Journal

AOL and Microsoft  struck a new partnership that will result in AOL taking over ad sales responsibilities for display, mobile and video ads across Microsoft properties in the U.S. and eight other markets.

In addition, as part of the deal, Microsoft’s Bing will power search results and search advertising on AOL’s properties for the next 10 years.

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