Programmatic accounts for two thirds of mobile ad sales, says IAB

Programmatic accounts for two thirds of mobile ad sales, says IAB

The Drum

Mobile advertising is increasingly becoming a programmatic buy for advertisers, accounting for two thirds of mobile ad sales in the UK, according to a report.

Some 64 per cent of display and video inventory was sold automatically either directly from publishers or through programmatic exchanges in 2014, revealed the Internet Advertising Bureau (IAB).

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