Zipcar turns to display ads to reach members

Zipcar turns to display ads to reach members

AdExchanger

Zipcar traditionally messaged its members through email and social media. But those efforts didn’t reach all members.

“Not everyone follows us on social channels or through email, but everyone is on the web,” said Millie Park, Zipcar’s senior director of member marketing. “We wanted to find ways to communicate with them through appropriate targeted messaging.”

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