Programmatic’s future? Not using the word “programmatic”

Programmatic’s future? Not using the word “programmatic”

MediaPost

Programmatic media has a future — but the actual word made not be around.

Speaking at the OMMA Art & Science, Tim Bagwell, vp of Ad Labs for Xaxis says: “I think the term of programmatic will disappear. It’s kind of like someone who might say ‘I bought retail online.’ Well, Welcome to the 90s.”

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