Programmatic TV: in their own words

Programmatic TV: in their own words

Media Post

Investigative journalist Charlene Weisler and I thought it would be an interesting proposition for this week’s Audience Buying Insider to allow some of the prominent programmatic TV players to speak for themselves rather than through our vivisection of their value propositions. To accomplish this feat, we invited four companies to participate: data-ists Rentrak and Oracle Data Management Platform, and platforms TubeMogul and Videa. This week we’ll focus on the data-ists; next week, the platforms.

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