How can we overcome programmatic’s principal-agent problem?

How can we overcome programmatic’s principal-agent problem?

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Many in the programmatic world shamelessly borrow strategies, tactics and even language from the world of finance.

Some companies have “tickers” on their websites that scroll real-time eCPM data for all best online casino the verticals they serve in a way that wouldn’t look out of place on a Bloomberg terminal. Much of the industry’s technology and business innovation in recent years also mirrors the work that has made financial markets more transparent, efficient and effective.

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