Opinion: 4 reasons programmatic is good for creatives

Opinion: 4 reasons programmatic is good for creatives

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Digiday

JWT New York’s CCO Adam Kerj put it bluntly for me. Programmatic is the “natural evolution of where media’s going, so you’ve got to go with it or die.” OK.

I don’t want to die, so I set out to understand how we can be successful with programmatic not just for the sake of efficiency but especially when it comes to maintaining the integrity of the creative. Here’s what I learned.

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