Programmatic video prepares for takeoff

Programmatic video prepares for takeoff


Everything that can be programmatic will be programmatic is a prevailing attitude among advertisers today. This automated approach to advertising has reshaped the search and display industries, among others, and now a similar transformation is taking place in video — a space that offers arguably the most premium inventory in digital advertising, given video ads’ effectiveness and the skyrocketing consumption of video on desktop and mobile.

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