Programmatic video prepares for takeoff

Programmatic video prepares for takeoff

MediaPost

Everything that can be programmatic will be programmatic is a prevailing attitude among advertisers today. This automated approach to advertising has reshaped the search and display industries, among others, and now a similar transformation is taking place in video — a space that offers arguably the most premium inventory in digital advertising, given video ads’ effectiveness and the skyrocketing consumption of video on desktop and mobile.

Read more…

Leave a Reply

Your email address will not be published. Required fields are marked *