What if mobile programmatic’s mostly hype? A sell-side exec sounds off.

What if mobile programmatic’s mostly hype? A sell-side exec sounds off.

Digiday

Like sharks smell blood, publishers smell money, and we can almost taste that juicy line item that agencies and buyers have vowed to spend on mobile programmatic. That said, more often than not, when the prey is in sight, publishers come away only with a mouthful of synthetic rubber.

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