Programmatic adoption continues as industry shifts attention to quality

Programmatic adoption continues as industry shifts attention to quality

MediaPost

Publishers continue to adopt programmatic ad technologies, with nearly one-in-four (24.8%) saying that programmatic accounts for at least 40% of their total ad revenue today.

Last year, 16.5% of publishers said programmatic accounted for at least 40% of their ad revenue, and at this point next year, over one-third (36.2%) of publishers expect to reach that mark.

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