Programmatic advertising set to surge, but the industry still lacks skills

Programmatic advertising set to surge, but the industry still lacks skills

The Drum

Over 90 per cent of advertising executives plan to increase their “programmatic investment”, with 40 per cent claiming they will do so by more than a third in the next 12 months, online casino according to research, although the lack of adequately skilled staff is proving a barrier to more rapid adoption.

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