The age of the programmatic CMO – why aren’t we there?

The age of the programmatic CMO – why aren’t we there?

The Drum

Let’s face it: for all its noise, the programmatic engine is stuck in first gear. With its detailed data on individual customer interactions, this engine has the power to unlock a long-awaited transformation of marketing from black art to data-driven science. But so far, the transformation is barely underway.

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