Why programmatic TV doesn't equal programmatic video — at least not yet

Why programmatic TV doesn't equal programmatic video — at least not yet

MediaPost

Programmatic TV, regarded as the next great disruptive force in digital advertising, is projected to reach $10 billion in 2019, according to Magna Global. The vision online casino of programmatic is that all inventory — including TV, desktop and mobile video — will eventually be purchased from a single interface, allowing for more precise targeting, more efficient media buying and improved reporting.

So what’s holding back programmatic TV, while programmatic video is growing so quickly?

Read more… 

Leave a Reply

Your email address will not be published. Required fields are marked *