An introduction to retargeting: what is it and how does it work?

An introduction to retargeting: what is it and how does it work?

Business 2 Community

Retargeting. You’ve might have seen this term a lot lately in the online paid advertising world. But what is it? And how does it work?

When you build a website for a professional service firm, most of the time the goal is the convert visitors into leads. A general rule of thumb is that only about 2% of users convert on the first visit to a new website.

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