Calling the bluff on TV’s programmatic future

Calling the bluff on TV’s programmatic future

Business 2 Community

In the past few years, ad dollars have poured into digital programmatic advertising platforms by the millions. The rise of its dominance in the digital space has led many in the industry to believe that TV will follow suit. As a result, businesses have invested millions into building out programmatic TV marketplaces. These initiatives are backed by a great hope for success, but have only proved disappointing.

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