Programmatic pain points and the measurement cure-all

Programmatic pain points and the measurement cure-all

MediaPost

Last week AdExchanger put out a research report on “The State of Programmatic Selling, 2015,” which MediaPost covered here. What interested me in particular were the pain points that have emerged in the programmatic space, and the extent to which measurement can remedy this pain (or, conversely, the extent to which absence of measurement may be a source of pain).

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