Coca-Cola pops open beacons’ potential for more precise retargeting

Coca-Cola pops open beacons’ potential for more precise retargeting

Mobile Marketer

Coca-Cola leveraged beacon technology in movie theaters in Norway to both target and then retarget smartphone-equipped consumers, with 24 percent clicking to collect a free soda while at the theater.

One of the goals of the campaign was to collect data on moviegoers so Coca-Cola could then retarget them a week later with an offer…

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