IAB states position on digital’s biggest issues

IAB states position on digital’s biggest issues

Internet Advertising Bureau UK

Next week, the IAB is releasing a statement each day clarifying its position on one of the five biggest issues facing digital advertising through the “IAB Believes” initiative.

The five issues* being covered in successive days are brand safety, viewability, fraud, (ad verification issues) and ad blocking and privacy (consumer-led issues).

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