AOL plans to train more than 600 Microsoft salespeople on programmatic

AOL plans to train more than 600 Microsoft salespeople on programmatic

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Digiday

AOL’s global head of media sales, Jim Norton, has an interesting task ahead of him. The company has extended job offers to roughly 1,200 Microsoft employees, according to a spokesperson, and it’s “safe to say” the majority have accepted. Norton’s job: Make sure those 600-plus new employees are effectively trained on the entire AOL ad tech stack, which includes an expertise that most of them have little-to-no prior experience in — programmatic.

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