Bridge the artificial divide In digital commerce

Bridge the artificial divide In digital commerce

AdExchanger

The view of digital marketing service industry from 1,000 feet reveals a patchwork of technology vendors. Some offer service layers that are highly tailored to their specific technical solutions. Others simply expect brands to adopt self-serviced platforms.

Ascend to 10,000 feet. You’ll find the patchwork split between services geared toward customer acquisition (media) or conversion (ecommerce).

Read more… 

Leave a Reply

Your email address will not be published. Required fields are marked *