Out-of-stocks rising – would programmatic between ad serving, inventory ordering help?

Out-of-stocks rising – would programmatic between ad serving, inventory ordering help?

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Out-of-stocks worldwide rose to $634.1 billion in 2015 — up from $180 billion in 2012, according to research released Monday.

The study, Retailers and the Ghost Economy: The Haunting of Out-of-Stocks, from  IHL Group and OrderDynamics details many reasons why consumers could be disappointed this holiday season.

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