3 ways programmatic TV addresses the new brand-viewer dynamic

3 ways programmatic TV addresses the new brand-viewer dynamic

Adweek

We know that the TV media landscape is fragmented—that’s a forgone conclusion. What’s becoming increasingly obvious to me is that there will be no turning back. TV no longer stands alone. Rather, it’s more like a family that includes computers, laptops, tablets and mobile phones. For that reason, marketers must work towards a form of advertising that’s accepted by brands, content creators and consumers. Programmatic TV is the way they’ll get there.

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