The Programmatic-Advertising Report: Mobile, video, and real-time bidding drive growth in programmatic

The Programmatic-Advertising Report: Mobile, video, and real-time bidding drive growth in programmatic

Business Insider

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB.

Total US programmatic ad revenue will top nearly $15 billion this year, according to BI Intelligence estimates.

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