Programmatic advertising is about way more than bidding on ads at the lowest price and getting efficiency. Or so I think. I normally avoid the topic like the plague because I get a headache.
I finally got help with my problem: Larry Shender, director of brand solutions at Turn, a digital marketing hub, became my online video therapist/professor. He gave me the confidence to maybe even hold my end of a conversation on the topic, some day, without drooling on the floor. If his patience and insights were helpful for me, I’m guessing there are a lot of marketers out there who could use some guidance too.