Brand advertisers: How to hit KPIs on mobile programmatic and mobile video

Brand advertisers: How to hit KPIs on mobile programmatic and mobile video

Business 2 Community

Mobile is making headlines as the hottest space in advertising. Just this week, Audi reported 80 percent higher completion rate on a Le Mans racing ad campaign using vertical video creatives.  Ad budgets from many brands, including NBC, AT&T and Target, are steadily shifting towards mobile, and by next year, mobile will consist of over 50% of all digital advertising.

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