Programmatic TV to reach $17.3B worldwide by 2019, says IDC Report

Programmatic TV to reach $17.3B worldwide by 2019, says IDC Report

MediaPost

Earlier this year, projections from IPG Mediabrands’ Magna Global noted that “programmatic TV” spend would top $10 billion in the U.S. by 2019. Now, new estimates give us a look at what the worldwide programmatic TV market could look like before the decade closes.

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