Programmatic playing a key role in mobile’s surge

Programmatic playing a key role in mobile’s surge

MediaPost

eMarketer on last Tuesday released new projections for mobile advertising, noting that mobile will account for 52.4% of all digital spend this year — a boost of 59% — surpassing desktop and print for the first time in the process.

MediaPost’s Mobile Marketing Daily has more on the report and what it means for marketers.

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