RadiumOne lures senior Mediabrands and Quantcast execs to new strategic division

RadiumOne lures senior Mediabrands and Quantcast execs to new strategic division

London – 8 September 2015: Programmatic media specialist RadiumOne has hired two senior Mediabrands and Quantcast executives to its newly formed Strategic Sales division.

Natalie Yorke, who was New Business & Marketing Director at IPG Mediabrands and Laura Roman, who was Senior Strategist at Quantcast, will lead the new division, reporting directly to UK Sales Director Craig Tuck.
natalie yorkelaura roman

 

 

 

 

 

             Natalie Yorke                               Laura Roman

The newly formed division is designed to work more closely with agencies to better educate brand advertisers about the benefits provided by programmatic and social sharing in activating genuine customer-centric marketing.

“Online users behave very differently – even to a few years ago,” said Tuck. “Natalie and Laura’s first class digital expertise will improve our ability to harness both programmatic and social sharing data to the benefit of advertisers – particularly when it comes to targeting audiences efficiently in real-time.”

RadiumOne achieved the strongest financial performance in its history in the second half of 2014. With Q1 2015 its second-best revenue quarter and Q2 revenue expected to be its best ever, the company is on track to far exceed its 2015 goals.

It recently secured $54 million in equity and debt financing led by Harmony Partners with participation from Industry Ventures and existing investors Adams Street Partners, Crosslink Capital, Trinity Ventures, and DFJ Esprit.

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