More mobile programmatic M&A: The aftershocks of Verizon-AOL

More mobile programmatic M&A: The aftershocks of Verizon-AOL

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Taptica on Tuesday announced it has acquired mobile demand-side platform (DSP) AreaOne for $17 million, which will be paid in cash and shares over a two-year period.

AreaOne, formerly known as SocialClicks, is a social-focused ad platform and a Facebook Marketing Partner.

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