Programmatic is the new norm for display ad spend, as UK budgets near £2.5bn

Programmatic is the new norm for display ad spend, as UK budgets near £2.5bn

The Drum 

Research firm eMarketer claims the media industry has already reached the tipping point in terms of programmatic media trading in its first break-out of the UK media sector, which also notes that mobile is now the dominant platform in display ad spend.

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