L’Oreal gets hands-on with programmatic, inks deal with TubeMogul

L’Oreal gets hands-on with programmatic, inks deal with TubeMogul

MediaPost

L’Oreal USA this week announced that it has partnered with programmatic ad platform TubeMogul. The beauty brand will manage its U.S. video advertising campaigns using TubeMogul’s platform. It’s a direct deal between L’Oreal and TubeMogul, signaling another “win” for the in-house movement.

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