Geico makes first programmatic spot radio buy on Katz’s open exchange

Geico makes first programmatic spot radio buy on Katz’s open exchange

AdAge

Katz Radio Group is starting to sell radio spots on its programmatic exchange, with Geico making the first buy this week.

Katz sells ad space on behalf of radio networks like CBS, Cumulus, Entercom, iHeartMedia and Cox MediaGroup, among others. It represents more than 3,000 radio stations.

Read more… 

Leave a Reply

Your email address will not be published. Required fields are marked *