Stop squandering your retargeting efforts

Stop squandering your retargeting efforts

MediaPost

First-party data has never been more important to marketers, and there’s a rush to leverage technology to make it actionable. This data includes online signals from tags on a website or app SDK, as well as data from CRM systems or offline marketing lists activated through use of a DMP. But too many marketers are using this data for retargeting in naïve manual ways, missing out on most of its potential.

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