AOL primes a programmatic creative platform

AOL primes a programmatic creative platform

AdExchanger

AOL has packaged a number of its creative point solutions into a single platform called ONE by AOL: Creative, which the company revealed Tuesday.

The self-serve banner, video and mobile ad creator was built on the back of Pictela, a rich media tool AOL acquired in 2010, which provided templates for marketers to create custom, responsive cross-screen units.

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